|
AUDIO WEBSITE CONTENT THE NEW ‘STICKY’ FACTOR. SurfNet Media Group Reveals Audio Content Captures User Attention Longer than Amazon and Google.
TEMPE, AZ April 26, 2004--SurfNet’s patented Metaphor™ technology allows SurfNet to track its audience and document its reach. For instance, SurfNet tracks audio streaming download activity from both its real time broadcast offerings and its rebroadcast offerings. Further, SurfNet offers archived media streaming from a variety of service points, including its own URLs, talk radio host websites, guest websites, sponsorship organizations and third-party websites.
For VoiceAmerica’s active streaming audience, the median average consecutive time a particular audience member spent “tuning in” to VoiceAmerica’s streams was
o
JAN 04
20 minutes
o
FEB 04
30 minutes
o
MAR 04
29 minutes.
These statistics reflect the actual time the average listener spent on the channel’s website, actively tuned into programming. This outstanding degree of audience capture generally only happens with portals, shopping networks and AOL’s ‘Internet suburb’ model.
According to clickz.com’s U.S. Web Usage and traffic statistics for February 2004, the average duration of a web page view by the U.S. Internet population was:
o
53 seconds at home
o
58 seconds at work.
SurfNet’s ability to capture a website visitor for an average of 26 minutes places it within the upper echelon of the Internet’s most visited websites, including amazon.com (15 minutes), the U.S. Government (25 minutes), Google (25 minutes) and InterActive Corp. (22 minutes).
According to an Arbitron study, an analysis of NorthAmerican broadband Internet media usage patterns does not reveal a particular media format that dominates Internet media usage. As of Arbitron’s 2001 study, Broadband Revolution 2, “no [one online medium [is generating high habitual use. Arbitron found recent (within the previous 7 days) usage patterns fairly evenly divided between Streaming Audio (12% ), Downloaded Audio (12%), Streaming Video (5%), Downloaded Video (3%).
SurfNet’s aggregated traffic (unique traffic patterns including text views, audio streaming both live and rebroadcast, et al.) is shown below.
1Q2004
January
February
March
Q1 Average
VoiceAmerica
Listeners
13,531
15,273
13,802
14,202
Time (min)
274,773
562,621
434,691
424,028
Average
List. Time (MIN)20
36
31
29
BusinessAmerica Radio
Listeners
3,789
3,440
3,259
3,496
Time (min)
81,288
64,902
57,839
68,010
Average List.
Time (min)
21
18
17
19
TalkNet (launched 3/15/04)
Listeners
n/a
n/a
370
370
Time (min)
n/a
n/a
1,224
1,224
Average
n/a
n/a
3
3
Total
Listeners
17,320
18,713
17,431
17,821
Time (min)
356,061
627,523
493,755
492,446
Average
21
34
28
27
List. Time (min)
Average Listeners Per Day
866
936
872
891
Projected Aggregate Listeners*
86,600
112,278
104,586
106,928
*Projected aggregate listeners include all archive and MetaphorTM users, as well as live listeners. Figures include Monday-Friday live programming from 6AM to 6PM Pacific Time.
When compared to national averages, this data suggests that SurfNet’s networks are able to both attract and capture audience attention for an extended time period. The data supports the principle that content plays a key role in a website’s ‘sticky’ factor and is further evidence that audio content generally attracts, occupies and entertains an Internet audience for even longer periods of time than text-based content.
ABOUT SURFNET MEDIA GROUP, INC.
Since 1997, SurfNet has been a leader in streaming media distribution and content delivery. Its original entertainment property, BoomBoxRadio.com, helped pave the way for music on the Internet. SurfNet broke new ground in 2000 when it launched VoiceAmerica.com and began originating talk radio content on a global basis. With more than 120 live talk shows broadcast weekly and 600,000 streamed minutes each month over its three broadcast channels, SurfNet Media is the Internet’s largest provider of live Internet talk radio. VoiceAmerica programs are cutting edge talk radio formats ranging from the George Lucas Educational Foundation to Dr. Roberta Clark, from nutrition to politics to financial planning. Program schedules and archives can be heard on-line worldwide at http://www.voiceamerica.com. SurfNet Media’s other channels include business-only talk radio on www.businessamericaradio.com and a variety talk channel at www.talknetradio.com. Programs are archived on hosts’ websites as well using SurfNet Media’s patented MetaphorTM technology.
This article courtesy of http://www.bestwebsite-reviews.com/contentpropulsionlab.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
Submit
Your Article
|
|
